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Science Confirms The Obvious: Kids Love McDonald’s
Psychology

Science Confirms The Obvious: Kids Love McDonald’s

A study shows how fast food chains' logos are enough to light up pleasure centers in children's brains.

NASA Has Spent $20 Billion On Canceled Projects [Infographic]
NASA

NASA Has Spent $20 Billion On Canceled Projects [Infographic]

But Congressmen have a plan to revamp the space agency so it runs more efficiently, like the FBI.

Innovations in Driving: Headlights
Vehicles

Innovations in Driving: Headlights

Once upon a time, drivers had only a ball of wax and a wick to light their way

How Better Typography Could Reduce Car Crashes
Science

How Better Typography Could Reduce Car Crashes

New research from the MIT AgeLab suggests that more legible dashboard typefaces could decrease distracted driving and, ultimately, save lives.

Microsoft Dodges $210,000 Fine By Wasting Millions Of Watts Of Electricity
Renewables

Microsoft Dodges $210,000 Fine By Wasting Millions Of Watts Of Electricity

After overestimating its energy needs, the software giant allegedly strong-armed a small-town utility into reducing a six-figure penalty by threatening to needlessly burn millions of watts.

Science Of Theft: Freeze A Bike Lock With Canned Air, Then Smash It With A Hammer
Projects

Science Of Theft: Freeze A Bike Lock With Canned Air, Then Smash It With A Hammer

The fatal flaw of bike locks: Freezing one makes it easy to bust open. Check out video of some DIY bike theft inside.

Infographic: Are You A Raging Narcissist?
Science

Infographic: Are You A Raging Narcissist?

Everyone has defense mechanisms. What's yours?

One Gene Lays The Blueprint for A Cheetah’s Spots And A Tabby Cat’s Stripes
Cats

One Gene Lays The Blueprint for A Cheetah’s Spots And A Tabby Cat’s Stripes

A new study is the first to identify a molecular basis for cat coat patterns. Could cat stripes be an immune defense mechanism?

Harvard Business Review: Data Scientist Is The ‘Sexiest Job Of The 21st Century’
Science

Harvard Business Review: Data Scientist Is The ‘Sexiest Job Of The 21st Century’

Video: Tour the First Retail 3-D Printing Store In The U.S.
DIY

Video: Tour the First Retail 3-D Printing Store In The U.S.

MakerBot Industries is opening the first U.S. retail store dedicated to 3-D printing. Explore a space that may soon arrive at a shopping mall near you.

The Fastest Way To Crack A 4-Digit PIN Number [Infographic]
Security

The Fastest Way To Crack A 4-Digit PIN Number [Infographic]

Good ol' 1234 accounts for about 10 percent of passwords. That's more than the bottom 4,200 combinations put together.

First 3-D Printing Store Opens In U.S.
DIY

First 3-D Printing Store Opens In U.S.

MakerBot will open a 3-D printing shop on Sept. 20 in New York City. Inside, a new breed of machines prints out designs from the web. The hope: to make the hobby mainstream.

Today On Mars: MAHLI Translates Martian Discoveries For Human Eyes
Science

Today On Mars: MAHLI Translates Martian Discoveries For Human Eyes

To get an idea of the color or size of an object on Mars, it helps to have a point of reference.

Mysterious Martian Spheres Might Be The Weird Work Of Water
Mars

Mysterious Martian Spheres Might Be The Weird Work Of Water

This unusual cookie-dough-looking clump of Martian soil, never before seen, hints at a watery past or a major crater-causing impact.

Write Your Name In The Stars With This New Font
Space

Write Your Name In The Stars With This New Font

Plenty of galaxies look like letters, so why not use them as letters?

3 Reasons Why Football Is Evil [Vintage PopSci]
Science

3 Reasons Why Football Is Evil [Vintage PopSci]

A mathematics professor issued an urgent warning about football in 1894. America ignored him.

FYI: Why Do Girls Throw Like A Girl?
Evolution

FYI: Why Do Girls Throw Like A Girl?

The genders are more alike than they are different, with one notable exception.

The Last Dinosaur Died In 1927: The Fossil Record According To Creationism [Infographic]
Science

The Last Dinosaur Died In 1927: The Fossil Record According To Creationism [Infographic]

March 17, 1927, to be exact.

You Built What?!: An Electric-Assist Chopper-Style Bicycle
Projects

You Built What?!: An Electric-Assist Chopper-Style Bicycle

A 180-pound, 8.5-foot-long Frankencycle

Inside the World’s First Manmade Batcave Built For Wild Bats
Bats

Inside the World’s First Manmade Batcave Built For Wild Bats

To fight deadly white nose syndrome, The Nature Conservancy has built an artificial cave, which now awaits its first tenants.