Brandt Ranj

Ranj’s previous roles required him to cover the entire tech industry, but he’s had the opportunity to specialize in both audio hardware and tech accessories. He enjoys writing about “staples” like chargers, cables, keyboards, mice, and webcams because these are the tools readers rely on daily. Covering this beat has allowed him to build relationships with companies like Apple, Microsoft, Google, Sony, and Sonos to ensure he has the latest information (and hardware) to share with readers.

Given the changing landscape of commerce stories—more competition, increasingly stringent SEO requirements from Google—he’s made it my priority to differentiate the stories he tells. This means taking original product photos and getting hands-on time with as many products as possible. He’s particularly proud of the opportunities he’s had to post reviews of high-profile products, like Apple’s third-generation AirPods and the newest Kindle Paperwhite, the moment their embargo lifted.