Kneen says that the video wasn’t sponsored by Burger King, just that “Whopper Dropper” rhymes. Dronelyfe originally intended to drop happy meals, but the catchy name stuck and that meant using Burger King’s branded specialty. (Burger King, in response to a request for comment, emailed that "This was not a BURGER KING® brand initiative.") The drone used was a custom-built craft, with a transmitter and a claw added to it. The Whopper Dropper was flown at distances up to a mile away.