Like its predecessor, the AR.Drone 2.0 is a really fun machine. Unlike its predecessor, version 2.0 requires almost no getting used to--it's intuitively simple to fly right out of the box. The enhanced controllability enabled by the magnetometer and the "Absolute Control" feature make piloting this drone easy and extremely enjoyable. Children can fly it (with adult supervision, of course). Adults can fly it, and will enjoy it as much as children. The price, while perhaps not exactly right for every budget, is competitive in the context of higher-end model helicopters or airplanes, and where quadrotors are concerned it really doesn't have any competition in its weight class. You can cobble together your own quadcopter from various DIY kits and the like, but you're still going to end up paying dearly for the privilege. For a quality out-of-the-box technology at an accessible price point, Parrot is really carving out a nice little niche in the recreational drone space.