A colorful icon for a black-and-white app
Instagram unveiled a new app icon today, and the Internet was not impressed.
In addition to the Instagram app, the company also revealed new icons for its other properties: Layout, Boomerang, and Hyperlapse.
As its icons became more colorful though, Instagram itself got a black-and-white redesign.
Twitter didn't have very nice things to say about Instagram's new logo. It was compared to a Powerpoint template, stock gradients, the project of a first-year design student, and more.
Really impressed with all the time and effort that went into redesigning the Instagram logo. pic.twitter.com/E0uTdT66uh— Madison Malone Kircher (@4evrmalone) May 11, 2016
Really impressed with all the time and effort that went into redesigning the Instagram logo. pic.twitter.com/E0uTdT66uh
“I’m sorry, Dave.” pic.twitter.com/aYQUil6o0p— Carl Franzen (@carlfranzen) May 11, 2016
“I’m sorry, Dave.” pic.twitter.com/aYQUil6o0p
Instagram's announcement also drew comparisons to that of Uber, which also recently redesigned its logo. Instagram explained its idea though in an exclusive with Fast Co Design.
Some folks actually liked the designs Instagram didn't choose more than the one they did.
Instagram overthought and promptly oversimplified its logo. All character lost. https://t.co/vCIO9JkCQR— Vlad Savov (@vladsavov) May 11, 2016
Instagram overthought and promptly oversimplified its logo. All character lost. https://t.co/vCIO9JkCQR
This author is personally not a fan, for the reasons stated so succinctly above.
It’s ok, Instagram. I remember my first day using photoshop too. pic.twitter.com/zVxrdKEmmz— Jason Lederman (@Lederman) May 11, 2016
It’s ok, Instagram. I remember my first day using photoshop too. pic.twitter.com/zVxrdKEmmz
If you're not turned off by the logo, make sure to follow PopSci on Instagram, and let us know what you think of the new logo!