But if Musk really wants to make a profit from launching satellites, he's going to have to make the actual launches cheaper. Fortunately, he's already in the process of turning that into a reality by figuring out a way to reuse his rockets. Normally, most of a rocket is destroyed or lost after it launches, but SpaceX wants to figure out a way to land rockets, so they don't have to keep rebuilding them. In a historic first, the company attempted to land the majority of one of its Falcon 9 rockets after launching it to the ISS. While the rocket body hit its intended target, it did so a little too fast, shattering into pieces.