Another non-tech solution to food waste is the ugly food movement. Instead of throwing away discolored, misshapen, or downright unappetizing produce, proponents of the movement encourage you to eat everything—as long as it's not rotten. It may not sound important, but consumers have such ingrained expectations of what good, safe, tasty food looks like that many grocers won't even sell disfigured produce in the first place. Recently, however, some grocery stores have started to supply gnarled carrots and wonky berries in the hopes that consumers will eat what's best for the planet, not what's good for their Instagram. Next time you take a spin around the grocery store, consider a new mantra: the uglier the better.