- On Dec. 30, 2018 more than 14,000 people formally promised (by signing up through this website) to not eat animal products in January. Participation in Veganuary has more than doubled every year since the campaign began in 2014.
- Last year, restaurant consulting group Baum + Whitman identified plant-based food as a major trend for 2018. "That's still true" for 2019, the copywriter(s) note [PDF], adding that this year lab-grown meats "look like profound long-range game changers." (The brief writer also describes cows as "prolific poopers," so BRB going to hire them to write for Popular Science.)
- In 2017, Nestle—whose brands range from Hot Pockets to Coffeemate to Haagen-Dazs to Digiorno—also identified plant-based foods a trend the company, in the words of its Executive Vice President of Strategic Business Units, "believe[s] is here to stay and amplify."
- 6 percent of U.S. consumers now claim to be vegan, up from 1 percent in 2014. That's a 500 percent increase, or a difference of 1.6 million people.
- Ariana Grande is vegan.