What we know for certain is that reduced use is possible. Chicken farms used to be one of the leading consumers of antibiotics. But over the past decade, Perdue—one of the biggest poultry producers in the country—has eased antibiotics out of its supply chain. The company eliminated antibiotics from feed in 2007, and from hatcheries in 2014. In 2016, Perdue announced that it was ending the routine use of antibiotics altogether. They would only give a chicken an antibiotic when it gets sick, which they report happens to about 5 percent of their flock. Perdue wasn't motivated by altruism, but by the bottom line. Customers were telling the company to get the antibiotics out of their chicken. Where there's will, it seems, there's a way.