Early last year, it became clear that online marketers and their partners were playing loose with the rules when the FTC publicly spanked 90 brands and influencers for not adequately disclosing their relationships. It then followed up in September with 21 of them who didn't seem to have gotten the message. These included celebrities Amber Rose (endorsing Fashion Nova, Eyechic, and others), Akon (Ratel Geneve), Naomi Campbell (Globe-Trotter Luggage), Scott Disick (Pearly Whites Australia), Lindsay Lohan (Alexander Wang), and Vanessa Hudgens (My Little Pony). But it also netted dedicated influencers such as Tiona Fernan (Ovdbrand) and Rach Parcell (Nike, Gap Kids). All earn money through deals with clothing, food, alcohol, and spa brands, among many other product and service categories.