And if you're worried about spending too much on your date, just remember that organ meats are pretty cheap. All those other suckers are paying top dollar for a nice steak when they could be roasting up a heart for their soulmate. Sure, they're cheap because no one wants them, but that just means you're getting in on the ground level. Back in World War II—when the U.S. was worried about protein rationing—the Committee on Food Habits came up with a scheme to get people to eat more organ meat. They figured out that women, who made most of their family's food decisions, weren't buying livers and hearts because they thought these cuts were only suitable for the lower classes—or for feeding to pets and livestock. So lecturing housewives on the benefits of organ meat wasn't enough—when the government tried, only about three percent of women felt convinced to serve organs up at home. Instead, they had to get the ladies to talk through their issues with organ meat amongst themselves. Once they felt they were a part of the decision, about a third of the wives wanted to serve their families wholesome hearts.