For about 50 years, the majority of apples sold in U.S. supermarkets were Red Delicious—but not because they taste especially good. This variety is incredibly durable, able to withstand packing, shipping, and extended storage with nary a bruise or blemish. But their main (and, I would argue, only) selling point is their iconic appearance. That deep, even red color, the dimpled bottom, the lacquered skin—all of it adds up to a product that looks fantastic stacked in a pyramid under fluorescent lights. Nevermind the fruit underneath is mealy and bland—the exterior is cute, and cute sells.