The Internet, being the Internet, latched on quickly, and I was one of the many people who found myself intrigued by the little slice of science fiction that Rhinehart presented. It's hard to be healthy. And no one can quite agree on how. (Paleo? Mediterranean diet? Eat food, not too much, mostly plants?) I want to believe that one drink could be a perfectly balanced diet, that it could help me sleep better, give me more energy, help me lose weight, clear up my skin. Rhinehart cautions me that weight loss is not the goal of Soylent, and, sure, that's only part of its appeal. (Rhinehart also says Soylent could have implications for world hunger.) But it's hard not to think of it as a silver bullet for all the problems we have with our bodies, especially when he's gone and made the tagline for his product "Free Your Body."