For every iPhone release, Apple goes out of its way to remind customers that this is the best one yet. The company is liberal with its use of superlatives to describe new products. In the case of the iPhone 7, it's the fastest, beefiest and best overall phone the company has produced. And this year, however, the Cupertino company adds a few more accolades to its list of superlatives--most camera-ed, waterproof-iest (our words, not Apple's). But despite adding IP67 water resistance and offering two cameras on the back (7 Plus only), Apple has also made the new iPhone 7 with a glaring weakness: It's the first iPhone to ship without a built-in 3.5mm headphone jack. How can Apple claim this is the best iPhone when, in that respect, even the iPhone 1 has it beat? By making sure those first two new features are stellar.