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Entertainment Weekly to Embed Video Ad in Print Magazine

Last year Esquire rolled out an e-ink cover to celebrate the mag’s 75 anniversary and introduced moving pictures (well, scrolling text and flashing images, at least) to the world of print. Next up: talkies. Yesterday, CBS and Time Inc. announced a video ad set to appear in the September 18 issue of Entertainment Weekly.

The embedded-video ads are manufactured by California-based Americhip and can run for up to 70 hours on a single battery charge (yes, it’s rechargable via miniUSB). The 2-inch TFT LCD (thin film transistor LCD) itself is one tenth of an inch thick, with a resolution of 320 by 240 pixels.

Only Los Angeles and New York City subscribers will be greeted by the ad for the CBS Monday night lineup and Pepsi Max (a diet soda targeted at men).

[via Wired Epicenter]

Corinne Iozzio
Corinne Iozzio

Corinne Iozzio is the former Editor-in-Chief of Popular Science. In that role, she oversaw an award-winning crew of science journalists—both editors and writers—who are obsessed with shining a light on the thousands of ways science and technology transform our lives daily. She lives in Washington Heights in New York City (or, as she affectionately refers to it, “Upstate Manhattan”) with her partner, an ever-expanding collection of vintage hand-blown glass, and a talkative tuxedo cat hellbent on knocking it all to pieces.

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