Price: Although the 13-inch starts at the relative bargain price of $1,299, the 128GB drive is likely to keep many people from going in at that level. Which means you're talking at least $1,599, and then, as I say, you're probably just going to throw in the faster processor and RAM, not to mention the adaptors, and you're looking at close to $2k by the time you leave the store. That's a hefty investment for an everyday computer (as opposed to a video- or image-editing powerhouse), considering that a $300 netbook can also serve as a suitable and light surfing computer, and there are plenty of sub-$1000 thin-body PC laptops. Point is, this is not an automatic buy. I think you really have to consider whether or not you need the portability, the extra drive space and the rest. Or if you just have a lot of dough and like hot, lusty things, then maybe you don't.