Hearing aids typically require a trip to the audiologist, but many patients are reluctant to make that trip, even when they have some hearing loss. Need proof? Ask my dad. (And be sure to ask loudly.) But Eargo’s new hearing aids are like small, wireless earbuds that come in a handy charging case like Apple’s AirPods. Checking in at more than $2,500, the Neo is very expensive, but it’s available directly to consumers, which is a trend with medical devices here at the show. This trend is either very good or very bad for people like me who are very unhealthy but completely unwilling to go to a doctor for any reason.