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Thanksgiving has finally arrived, which means we’re getting into the heart of the holiday shopping season. Black Friday sales are already in full-swing and you can take advantage of the best discounts from the comfort of your own couch. As always, Amazon has taken this commerce-driven holiday very seriously and there are some truly massive deals to score if you know where to look.

Because the Amazon Black Friday 2021 deals are so numerous and spread out, we’re keeping a close eye on the best possible purchases. Some recommendations stem from super-low prices, while others are simply solid discounts on proven products that don’t typically go on sale. 

Here are some of the current standouts, but be sure to check back regularly to see what’s new: 

New Apple AirPods Pro $159 (Was $249)

There are already a lot of great deals on this list, but this is the cheapest we have seen the latest AirPods pro all season. It’s nearly $100 off the retail price and makes the Pro model cheaper than the new standard model.

Apple iPad Pro 12.9-inch $999 (Was $1,099)

We’re said it before and we’ll say it again: The iPad Pro’s screen will spoil you. So maybe it’s time you spoiled yourself and got one. With its blazing-fast M1 chip, mini LED screen, and an extremely deep well of apps to pull from, the iPad Pro can be a portable workstation for artists and content creators, a productivity portal for students to executives, or just a joy to behold for movie lovers, gamers, voracious readers, etc. … and all for $100-$150 less at the moment, depending on model.

Amazon Fire TV Stick 4K streaming device $24 (Was $49)

Amazon is always eager to discount its own hardware, especially when it encourages you to buy movies, TV shows, and other media directly from its own apps. As a result, the 4K Fire TV Stick is just $25 right now. Despite its low price, the hardware actually has some fairly impressive specs, including HDR support and UHD streaming for all the popular apps you’d expect. For this price, you could keep one in your suitcase or travel bag so you can stream your own content at a hotel rather than watching on your laptop or flipping through the in-room cable looking for reruns of Everybody Loves Raymond.

Jabra Elite 85t True Wireless earbuds $149 (Was $229)

If you’re not looking to jump onto the AirPods train and you want a very solid pair of high-end wireless earbuds, the Jabra Elite 85T fits the bill. They offer active noise-canceling, like the AirPods Pro and the Jabras let you take control over their sound profile so you can tweak it to your own listening habits or audio preferences. This is a steep discount on one of the best pairs of wireless earbuds around. 

Bose QuietComfort 45 Headphones $279 (Was $329)

You love your family, but that doesn’t mean you don’t need a break from them sometimes. Slip on these Bluetooth headphones, packed with industry-leading noise-cancellation technology, and it’s like you’re alone again, even if it’s just for a few songs. Or gift them to someone that’s got a long way to travel to get back home. A little peace and quiet is the gift that keeps on giving.

TheraGun Elite Massage Gun $299 (Was $399)

Bend down to check the turkey … put the presents under the tree with care … clean up after the nieces, nephews, and furry family members. There are a ton of reasons your muscles may be sore around the holidays and a percussion massager can be the relief you need. These top-tier therapy devices also make great gifts for athletes, folks who work on their feet all day, hunched and crunched desk workers—basically everybody with repetitive stress in their lives.

Sennheiser AMBEO Soundbar $1,999 (Was $2,499)

If you’re an audiophile or a Dolby Atmos fanatic looking for a multidimensional experience that doesn’t require trying to rearrange your actual space, the Sennheiser AMBEO Soundbar is the best all-in-one soundbar, bar none. It’s hefty—both in size and cost—but it’s got the key features to make it your primary speaker for years to come.

Amazon 2021 Black Friday deals

We’ll keep this list updated as Amazon updates its deals all the way through Cyber Monday.

Big discounts on Amazon devices

Amazon typically offers serious price drops on its own devices.

Fire HD 8 Plus tablet Echo Buds bundle – Now $125 (was $230)

All-new Echo Show 8 (2nd Gen) – Now $130 (was $90)

Blink Video Doorbell + 2 Outdoor camera system with Sync Module 2 – Now $135 (was $215)

All-new Fire HD 10 tablet – Now $75 (was $150)

Echo Auto – Now $15 (was $50)

Kindle Oasis – Now $195 (was $280) 

Echo (4th Gen) – Now $60 (was $100)

New Fire HD 10 Plus tablet – Now $105 (was $180)

Up to 50 Percent Off Kids Fire Tablets

All-new Kindle Paperwhite (8 GB) – Now $105 (was $140

Echo Dot (4th Gen) – Now $30 (was $50)

The best early Amazon Black Friday TV deals

VIZIO 75-Inch M-Series 4K UHD Quantum LED HDR Smart TV $998 (Was $1,299)

Amazon Fire TV 50-inch 4K UHD smart TV $329 (Was $469)

Hisense 50-inch 4K QLED TV $399 (Was $499)

Sony A80J 65-inch OLED 4K TV $1,798 (Was $2,198)

SAMSUNG 50-Inch Class Frame Series – 4K Quantum HDR Smart TV with Alexa Built-in $898 (Was $1,300)

Sony X90J 75-inch 4K HDR TV $1,598 (Was $2,559)

LG Nanocell 55-inch 4K TV with Alexa $596

XGIMI Mogo Pro Portable Projector $499 (Was $659)

Hisense ULED 4K QLED TV $849 (Was $1,249)

TCL 40-inch 1080p Smart LED Roku TV $230 (Was $350)

The best early Amazon Black Friday kitchen deals

Cuisinart MCP-12N Multiclad Pro Stainless Steel 12-Piece Cookware Set $249.95 (Was $670)

Anova Culinary Sous Vide Precision Cooker Nano $99 (Was $129)

Instant Pot Duo Crisp 11-in-1 Electric Pressure Cooker $129 (Was $149)

Breville Smart Oven Air Fryer Pro $399 (Was $499)

Keurig K-Mini Coffee Maker $50 (Was $80)

Calphalon Simply Pots and Pans Set $130 (Was $250)

Vitamix White 5200 Blender $400 (Was $450)

The best early Amazon Black Friday computer deals

Lenovo Chromebook Flex 3 11-inch Laptop $159 (Was $319)

AMD Ryzen 9 5900-X CPU $484 (Was $569)

Seagate IronWolf 4TB NAS internal hard drive $89 (Was $111)

Belkin BoostCharge 10W wireless charging pad $15 (Was $30)

Logitech G502 Hero gaming mouse $39 (Was $45)

WD 12TB Elements Desktop Hard Drive HDD – Now $198 (was $310)

Up to 30 Percent off Memory Products from Sandisk, Lexar & More

The best early Amazon Black Friday video game deals

Deathloop (PS5 or PC) $25-$29.99 (Was $59.99)

Demon’s Souls (2020) (PS5) $39.82 (Was $69.99)

Tales of Arise (PS5) $29.99 (Was $59.99)

Immortals: Fenix Rising (PS5, PS4) $14.99 (Was $59.99)

Yakuza: Like a Dragon (Xbox) $19.99 (Was $59.99)

Legend of Zelda: Breath of the Wild (Nintendo Switch) $35 (Was $59.99)

The Legend of Zelda: Link’s Awakening (2020) (Nintendo Switch) $39.99 (Was $59.99)

Fire Emblem: Three Houses (Nintendo Switch) $35 (Was $59.99)

The best Amazon Black Friday gaming gear deals

Razer Blade 15 Advanced Gaming Laptop 2020: Intel Core i7 $1,799 (Was $3,299)

Samsung 32-inch 4K, 60 Hz monitor $289 (Was $399)

HyperX Cloud Alpha headset $59 (Was $99)

JBL Quantum One Gaming Headset $149.99 (Was $299.99)

Oculus Quest 2 VR headset $299 (Comes with $50 digital credit)

NERF Elite 2.0 Phoenix CS-6 Motorized Blaster $14 (Was $27)

Razer Kishi Mobile Game Controller for Android $44.99 (Was $79.99)

Razer Kishi mobile game controller for iOS $59.99 (Was $99.99)

LEGO BrickHeadz Star Wars The Mandalorian & The Child $11 (Was $19)

The best Amazon Black Friday streaming device deals

Roku Ultra streaming device $85 (Was $99)

Fire TV Stick with Alexa Voice Remote $20 (Was $40)

The best Amazon Black Friday hard drive deals

WD 12 TB elements desktop hard drive $197 (Was $309)

Crucial X8 2 TB Portable SSD $189 (Was $279)

WD 5 TB My Passport Portable external hard drive $99 (Was $149)

The best Amazon Black Friday smart home deals

Google Nest Thermostat $99 (Was $129)

Honeywell Home Wi-Fi Smart Color Thermostat $85 (Was $149)

eufy by Anker, RoboVac X8 Hybrid, Robot Vacuum and Mop Cleaner – Now $450 (was $650)

eufy by Anker, RoboVac G30 – Now $170 (was $320)

The best Amazon Black Friday electronics deals

TP-Link Deco Mesh WiFi System (Deco S4) $109 (Was $149)

DJI FPV combo drone package $999

Amazon eero 6 dual-band mesh Wi-Fi 6 router $77 (Was $129)

Amazon eero 6 dual-band mesh Wi-Fi 6 system $167 (Was $279)

TP-Link Deco WiFi 6 Mesh System (Deco X20) $229 (Was $269)

Samsung EVO Select 512 GB microSDXC memory card $54 (Was $69)

Cricut Explore Air 2 $169 (Was $249)

WD 18 TB Elements Desktop Hard Drive $339 (Was $529)

Amazon Basics 256GB microSDXC Memory Card $28.50 (Was $38)

Logitech Brio 4K Webcam $150 (Was $200)

The best Amazon Black Friday tool and home deals

Craftsman V20 Cordless drill/drive kit $59 (Was $87)

Craftsman V20 lithium ion battery 2-pack $59 (Was $109)

Craftsman V20 7-¼ Sliding Miter Saw kit $229 (Was $289)

Hoover Dual Spin Pet Plus Carpet Cleaner $149 (Was $239)

Levoit Core 300S Air Purifier $103 (was $150)

KOHLER Moxie Bluetooth Showerhead $99 (Was $199)

eufy by Anker BoostIQ RoboVac 11S (Slim) $138 (Was $229)

Energizer MAX AA Batteries & AAA Batteries Combo Pack $28 (Was $33)

iRobot Roomba 692 Robot Vacuum $199 (Was $299)

Dewalt 20V Max XR Oscillating Tool Kit $99 (Was $179)

Philips Sonicare DiamondClean Smart 9750 Rechargeable Electric Power Toothbrush – Now $199 (was $300)

Philips Sonicare ProtectiveClean 6500 Rechargeable Electric Power Toothbrush – Now $90 (was $148)

The best Amazon Black Friday kitchen deals

Keurig K-Mini Coffee Maker $49 (Was $79)

Instant Pot Duo Plus 6 Quart pressure cooker $59 (Was $119)

AeroGarden Harvest Elite $109 (Was $179)

Allwei portable power station $191 (Was $299)

Shark AV911S EZ Robot Vacuum $300 (Was $500)

CGK Queen Size Sheet Set $25.50 (Was $40)

Dash Tasti-Crisp™ Digital Air Fryer – Now $50 (was $80)

Frigidaire EFIC189-Silver Compact Ice Maker $98 (was $130)

Calphalon BVCLECMPBM1 Temp iQ Espresso Machine with Grinder and Steam Wand $420 (was $600)

Calphalon Activesense Blender with Blend-N-Go Cup $118 (was $220)

Calphalon 14-Cup Programmable Coffee Maker $70 (was $130)

The best Amazon Black Friday headphone deals

Apple AirPods Max $429 (Was $549)

Jabra Elite 85h Wireless Noise-Canceling Headphones $149 (Was $249)

Sony WH-1000XM4 Wireless Noise Canceling Headphones $248 (Was $348)

JBL Tune 125TWS in-ear headphones $49 (Was $99)

JBL Tune 660NC on-ear headphones with active noise cancellation $49 (Was $99)

Skullcandy Hesh Evo Wireless Over-Ear headphones $79 (Was $99)

Sennheiser Momentum True Wireless 2 $199 (Was $299)

Echo Buds (2nd Gen) $70 (Was $120)

The best Amazon Black Friday personal care deals

REVLON One-Step Hair Dryer And Volumizer Hot Air Brush $35 (Was $60)

Braun Series 5 5020cs Electric Razor for Men Foil Shaver with Beard Trimmer $60 (Was $80)

Oral-B Pro 1000 CrossAction Electric Toothbrush $29.97 (Was $49.94)

The best Amazon Black Friday tablet deals

Fire HD 8 Plus tablet $55 (Was $110)

Kindle $49.99 (Was $89.99)

The best Amazon Black Friday camera deals

Canon EOS R with 24-105mm kit lens $1,899 (Was $2,099)

NIKON NIKKOR Z 35mm f/1.8 S Wide Angle Fast Prime Lens $697 (Was $850)

Instax Mini 11 2021 Bundle Blue $70 (Was $80)

The best Amazon Black Friday smartwatch deals

Garmin Venu Sq GPS Smartwatch $129 (Was $199)

Garmin Fenix 6S smartwatch $349 (Was $549)

Amazfit Band 5 Fitness Tracker $29 (Was $39)

Garmin Instinct with GPS $169 ($299)

Garmin Venu smartwatch $219 (Was $349)

Fitbit Sense Advanced Smartwatch $200 (Was $300)

FAQs

Q: When is Black Friday 2021?

Black Friday 2021 is on Nov. 26. That said, the actual date isn’t nearly as important as it used to be. Black Friday is now more of a month-long deal and sale party, so keep an eye out for discounts coming from every direction from the moment Halloween ends until the bitter end of Cyber Monday.

Q: What is Black Friday?

Black Friday’s historical meaning traces back roughly half a century when it referred to a day full of heavy traffic and also the day in which businesses in the US started turning a profit for the year. It refers to the Friday after Thanksgiving. Most of that is irrelevant now, though, and Black Friday has become shorthand for the shopping frenzy that happens between the end of October and the beginning of December.

Find more of the best Black Friday 2021 deals at Walmart, Target, and many more retailers!

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