It seems like the Japanese always have the coolest technology–in this case quite literally. The hip new way to stay cool in an increasingly energy-conscious Japan: cooling foam or gel spray-cans that go right on the skin and provide an instant cool down.
These cooling sprays apparently aren’t brand new, but a thing isn’t a “thing” until it goes mainstream in Japan, and this summer that’s what’s happening. City-dwellers are using the products to cool down on the subways or on the streets. Particularly cool: the foam-like spray that hardens quickly out of the can, so users can make cooling wristbands or neckbands to help keep their core temps under control.
Check out the whole arsenal of cool cooling products at Japan Trends.