Google Rolls Out a Browser-Based Content Farm Blocker, Helping Users Sort the Wheat from the Chaff

Anyone know a similar addon for Firefox?

Use chrome.

I can't understand any reason that this has to be integrated into the browser except to make it a marketable feature. Unless I'm misunderstanding something, that's terribly bad form for a browser that's based on an open-source project, whose primary competition is another open-source project, for a feature that becomes more useful proportionally to how broadly it's adopted.

@Dirk Mcbratney
I agree with your sentiment, I guess this is Google's way of giving Chrome an extra edge over other browsers which is fair enough! Congrats anyway to Google for coming up with the idea, I often see the same sites appearing in my SERPS and have wished a way would become available to block them from my SERPS.

In Google's defense, it might be that this customised SERPS have to work at the application level (Chrome) rather than working cross-browser because the latter would need to rely on cookies, which are not a resilient way of saving your preferences. The only way to make your Google search settings resilient across browser platforms would be to offer this as an additional service to Google account holders, which I expect they might do in the near future as they keep adding free services all the time.

Before we start spitting our hate words lets.keep.in mind this is a new feature and honestly its a good idea to keep it on a browser made by the company to work out any kinks before.moving to any other platform kind of like maybe a beta? All you haters out ready to scream at the first chance i swear.

finally! a way for users to tell google what results are useful, and which sites they dont want in their results!!

must keep companies from blocking good sites

I guess the fact that its browser based helps to avoid the possibility of a crown-based attack on a particular content provider. Frankly, I don't want 1 zillion angry hackers getting the NY Times down-ranked as a "content farm".

Meanwhile, Google can still learn about telling the difference between genuine content and farmed content.

This seems to be a tad hackable. Just as the recent "Na pohybel janas" google hack can boost obscure searches, this will be used to lower legitimate ones.