Science Confirms the Obvious

Handwashing Map Red areas are those that are most frequently missed when handwashing, purple less so. © HAHS IPCU 2003

A new public health study released just in time for Global Handwashing Day (today!) offers not one but two gems of Science-Confirms-the-Obvious wisdom. Firstly: the gee-whizzer that men have poorer personal hygiene than women. Secondly, that people are more likely to wash their hands when others are watching.

In an aim to find the most effective message to encourage handwashing in public toilets, a research team from the London School of Hygiene and Tropical Medicine installed a LED screen at the doorway of a gas-station toilet on a British highway. It flashed a series of messages employing a variety of tactics familiar to anyone with a mother, such as:

  • Educating: "Water doesn't kill germs, soap does."
  • Nagging: "Don't be a dope -- wash with soap!"
  • The Gross-out: "Soap it off or eat it later" (My personal favorite.)
  • The Hairy eyeball: "Is the person next to you washing with soap?"

Wireless sensors installed in the doorway and the soap dispensers secretly monitored a whopping 200,000 toilet-goers. The team found that 64 percent of female visitors reached for the soap, yet only 32 percent of the men did. (Compare that to surveys that report that ninety-five percent of people say they wash their hands after using a public toilet.)

What message got the most mileage? Although "Soap it off or eat it later" worked terrifically for men (presumably zeroing in on their complicated relationship to filth), "Is the person next to you washing with soap?" was the only message that increased the wash rate across both genders.

Yep, public shame. When someone's looking, you can bet you'd lather up for appearance's sake.

"It's difficult to know what kind of message is most effective at changing this everyday behaviour, so it's important to experimentally test what works best in a real setting," says Robert Aunger, the study lead. "That way you can save money and make sure your programme will be effective prior to rolling out any public health campaign at great expense."

In honor of Global Handwashing Day in the Year of Swine Flu -- I encourage you to take shame to heart today, and suds up for the greater good.

7 Comments

While I can confirm that the percentages for male hand washing are approximately correct, it's worth noting that the woman's purse is among the most filthy items routinely carried around, probably far worse than a man's hands. That's because of the multitude of surfaces women put their purses and the fact that they're not often cleaned.

Fear the purse.

There are also a multitude of studies that show that antibacterial soap and hand sanitizer are worse for your health than regular soap. The human body has natural bacteria on your hands that help fight of the bad bacteria. When you use those bacteria killing products they kill the good with the bad, making you more susceptible to harmful germs. The study also showed that men have more total germs on their hands, but woman had more harmful germs. I need to find that study again for reference. I think popsci did an article on it.

Our immune system is for the most part reactive, requiring access to foreign stimulus to become more robust.
It seems to me the more hand washing one does, the less opportunity ones immune system gets to come into contact with pathological bacteria, virus', and parasites. I'm not saying we should all be running around with filthy hands, but since our health is dependent on a little access to dirt, being ludicrous about hand washing seems counter-productive. Of course I'm wholly unsurprised that this research comes out of the ultimate nanny-state.

Robert1234: The one of a hundred that proves a "known" is wrong is why these kinds of studies are needed. Once, as we all know, the earth was obviously flat, man could not fly, and disease was caused by demons and vapors.

what about hand sanitizer?

Does anyone know why the TickleMe Plant MOVES when you Tickle It? When will they resolve this ancient mystery.
www.tickllemeplant.com See the video

woops typo The link is www.ticklemeplant.com

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