Eric Migicovsky: We were a small company--only five people. When we launched, on Kickstarter, people all over the world pumped our tiny project up to a scale we had never imagined. But more important, they spotted a product area that was completely new. No one was talking about smartwatches in 2012, except for these people. Our users gave us immense feedback, helped show what was working, what wasn't. That guided us and directly influenced what Pebble Time is.