We were strolling through one of CES’s auxiliary events, actually on our way to the bar, when we noticed a big clear tub of orange goo. Curious! Then we saw the rep for that company grab a handful of the goo–it’s kind of like a more rubbery silly putty in texture–wrap it around his fingers, and then slam his fingers with a big hammer. So we stopped, got out our camera, and asked them what the hell they were selling. Turns out it was a company called Tech 21, and they make protective cases out of the crazy goo.

Video by Benny Migliorino.