As a standalone gadget, I think it's great. It does all kinds of stuff and it does them all pretty well, with just a few problems for those with weak eyes. It's weird to get this precise with cost, but I think at $250, I'd be saying something different--I'd say, this is a crazy deal, just like what I said when Amazon showed their $80 Kindle. "It's basically as good and so cheap!" But at $330, the iPad Mini is still pretty expensive. It's not an impulse item, it's not a stocking stuffer. No sane person would have both a Mini and a Big Boy iPad, so if you're getting an iPad, or, really, if you're shopping for a tablet at all, go for the Big Boy iPad.