The extension that will banish ‘YouTube face’ from your browser

DeArrow will demolish many of the clickbait strategies used on YouTube.
A person holding a phone in landscape view, with a YouTube thumbnail on the screen, showing the exaggerated expression known as YouTube face.
Casually looking at screenshots of so-called YouTube face on your phone. Cottonbro / Pexels; Justin Pot for Popular Science

Have you ever looked—and I mean, really looked—at YouTube thumbnails? They are surreal.

Someone, at some point, noticed that videos get more clicks if the thumbnail included a human face and even more if that face is making an intense facial expression. Armed with this knowledge, people started doing it more… and more… and more. This earned them those coveted clicks, which prompted other people to do it. Over time, the facial expression evolved until it settled into “Youtube Face.” You’ve seen it, even if you don’t know what it is. The current master of this sort of thumbnail is MrBeast:

Three thumbnails from the YouTuber MrBeast's YouTube page, showing his exaggerated smile on each one, an expression known as YouTube face.
YouTube face: activated. Justin Pot for Popular Science

Imagine, if you will, someone making this facial expression on public transit or in the grocery store. You would be afraid (and you should be.) Joel Veix, writing for the San Francisco Museum of Modern Art, called YouTube Face a kind of “clickbait attaining human form,” which I think puts it best. Humans are subconsciously attuned to human faces and these sorts of thumbnails take advantage of that, luring you to click videos you otherwise wouldn’t.

If all this makes you feel exhausted, don’t worry: a free browser extension can replace every thumbnail on YouTube with a frame from the actual video. This tool also removes all CAPITAL LETTERS and other clickbait tactics from the video’s headline. The result: a much calmer YouTube experience. For example, here are the same three MrBeast videos I showed you above:

Three MrBeast YouTube video thumbnails with his chosen thumbnails removed and replaced with stills from the video by the DeArrow browser extension.
YouTube face: gone. Justin Pot for Popular Science

To get started, download DeArrow, which works on Chrome, Firefox, Edge, and Opera (or any browser that supports Chrome extensions). The extension works immediately: open YouTube and you’ll see the calmer thumbnails right away.

You don’t have to configure anything, but you can. Head to the extension’s settings by right-clicking its icon and clicking Settings.

The settings interface for DeArrow, a browser extension that removes "YouTube face" and other clickbait strategies from videos.
DeArrow gives you the option to keep the original thumbnails if you want. Justin Pot for Popular Science

There, you can turn off the title or thumbnail replacement features. You can also choose how capitalization should work in video titles—the default is Title Case but there’s also Sentence Case, where only the first letter is capitalized. I recommend sentence case—I find it the calmest. There is also a Channel Allowlist, which is useful if there are a few channels you’d actually like to see the original thumbnails and titles for.

I’ve been using the extension for a couple weeks, and I find myself wasting a lot less time on YouTube. Thumbnails capture my eyes less frequently, meaning I’m more likely to leave after I watch the video I opened the site for. This is probably not good for YouTube’s bottom line, but it’s very good for my personal productivity.

[Related: 3 ways to avoid falling down a YouTube rabbit hole]

YouTube face is a reminder of how algorithms, over time, warp human behavior. It happened slowly, starting a decade ago, but over time Lovecraftian forces took hold. The weirdest thing is that many just accept it. The almighty algorithm demands contorted facial expressions and crowds go along with it. As the DeArrow website puts it: “It’s no one’s fault. It’s a system that creates a race to the bottom.” Well, we’re at the bottom, and it’s time to fix things. DeArrow helps.