The need for expertly trained responders like Giachino has never been greater. Bennett calls emergency response a growth industry, and indeed, calamity is a burgeoning market. In 2008, cyclones, hurricanes, earthquakes and other planetary convulsions killed an estimated 236,000 people, by the United Nations's count, making it one of the deadliest years on record for natural disasters. This year hasn't been much better so far, with wildfires in California, earthquakes in Italy and floods in the Dakotas. Even now, as hundreds of employees and trainees prepare for the fake Big One, McKee and his team stand ready for when the real deal hits in Dyersburg, Tennessee, along the New Madrid fault line. The region is the highest earthquake risk in the U.S. outside the West Coast right now, and some seismologists say it's got a feverish past-due timeline. By rights, it should have happened yesterday.