It’s said that imitation is the sincerest form of flattery. If so, then Apple was sure flattering its competitors at the annual Apple Worldwide Developer Conference (WWDC) today in San Francisco. Apple announced updates to its software for iPhones and iPads in the form iOS 9, as well as an updated desktop operating system for Mac computers in the form of the awkwardly named OSX El Capitan. Both updates promise improved stability, fewer bugs, and some new features over their predecessors. Yet as many in the tech press pointed out, it was hard to shake the impression that Apple was playing catchup to its rivals, Microsoft and Google, in terms of some of the biggest new features within the two new operating systems.