Nestle Embeds GPS Trackers In Candy Bars To Hunt Down Eaters

Doesn't this make it easy to find winning units? Simply apply a metal detector...

Might be a great idea to put this in the bags of money of banks or other highly needed secure items, once open the unit identifies itself, shows location for police authority intervention.

My thoughts exactly Dumky. Or use a magnet, less high tech.

When someone eats a candy bar, they generally don't keep the wrapper with them! Often, if not mostly, they throw the wrapper away! If Nestle is going to take up to 24 hours to respond, the person could have taken a train or car or even left the country? How can they track them? This sounds like a scam! It sounds more like they are trying to infiltrate the country with a grid of scanners but don't want to make it too obvious. At the very least, maybe they will just give the money to some relatives of Nestle executives and depend on a plurality, if not the majority, of people being too stupid to realize how questionable at best the entire venture is! This certainly does not seem legitimate!

Sounds like a government trick.

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"I contend that we are both atheists. I just believe in one fewer god than you do. When you understand why you dismiss all the other possible gods, you will understand why I dismiss yours"

- Stephen Roberts

And what if I DON'T pull the "Tab"? Hmm?
Maybe its always on.

Step 1 - Go to the store
Step 2 - Open all the bars
Step 3 - Buy any bar with the GPS unit inside
Steph 4 - Go to the next store and repeat

They need to put a Terms of Service on the wrapping that says: By purchasing this bar, you consent to being tracked.

I've got no problem with GPS with human ends. This opens predatory avenues to big business with money to pay a couple people off with, which they plan to use as tool to track everyone next while paying no one. It's an industrial military attack on human rights that has nothing to do with rescuing someone's lost kid by phone position.

Were they to roll this out in the United States it would probably lead to a piece of litter alongside the road. And serve right the a-hole who tossed it.

How do you determine it wasn't a dump truck that tossed it? DNA evidence is circumstantial, not direct proof.

@Oakspar77777 this is a inefficient method. I like Dumky's method more.

@julianpenrod what if they ate the GPS unit? :)24 to poo it out lol

I did not know that they can make GPS devices so small and undetectable that they can put one in a candy bar and not have it detectable. It would need to contain both the GPS receiver and some sort of radio or cell phone transmitter, with a power source. All this copper and silicon is undetectable in chocolate ?
Why not just put a coupon in the candy saying the buyer is a contest winner?

Now that you say that ... first person to use a handheld metal detector wins!

Hello Popsci et al!
This is not a scam and it works great! I'm with Boomslang Instrument and we're the people behind the tech inside! We've used the same technology as in our PFO bracelet (www.pfo.com) with some minor adjustments. The KitKat has GSM and GPS and a triggering mechanism that activates the unit. The unit sends a message with its position to the dispatch team and of they go!
Go and buy a couple of KitKats and get lucky:-)
Johan