In the Netherlands, it's apparently not uncommon for public employees to encounter aggression and even violence while carrying out their day-to-day responsibilities. And Dutch citizens, it would seem, would rather not get involved in somebody else's altercation. So the Dutch government got creative with a public service ad aimed at urging citizens to stand up for their public workers, using augmented reality to place people on the street in the middle of a violent confrontation.
An interactive billboard placed above crowded Amsterdam and Rotterdam thoroughfares displays, in real time, a view of the street below. Passers-by can see themselves live on the massive screen, but though the curb space in front of them is empty, on the screen there's a tense confrontation unfolding as they stand there and gawk.
The idea is to more or less shame citizens for their inactivity when they see a violent confrontation taking place. By making citizens aware of what they look like when they ignore a wrong being committed right in front of them, the government hopes to engender a sense of shared responsibility and a willingness to come to victims' aid.
Whether or not it's achieving its higher purpose, the technology is turning some heads on the street. It appears that being injected into an augmented reality without warning is just as jarring as it sounds.
Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.


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This is a great tool to help people see what it's like to ignore someone in need of help. It's an awful feeling and people should know better.
Yeah..helping out others in some altercation is all well and good...that is, until you get a gun or knife turned your way for interfering.
That or some low-life thug finds a suitable low-life lawyer to drag your @$$ to court for ganging up on him while he was mugging some one. Mind you, that would probably only happen here in America..but still.
ny times square should have one of those.
Yeah, I don't see why someone would attack a fire fighter or a medical worker, it doesn't make a whole lot of sense. They don't carry much money, don't have any weapons (well, you know what I mean) and aren't 'interfering' in the activities of criminals like police officers.
The only people I could think of that would do that would be gang members who wanted to prevent the medical treatment of a rival gang member or people that were just total ***holes and just wanted to hurt people that risk their health and wellbeing for others.
CDales1004 is correct that you should be careful in getting involved in altercations. Taking photographs, etc. is a good idea and if you are around a group of people the best thing to do is to try and get others involved. Intervening when you are 120 pounds and can't lift half your bodyweight is a good recipe for disaster. In that situation calling the police and taking photographs is appropriate. In extreme cases, where you feel the life of the person being assaulted is in danger, having a firearm that you are trained with could be useful.
There are some cases where a criminal will get a lawyer and try to sue someone but I think that only in very limited circumstances they would even have a chance of winning. Most of the things like that end up being people who are attacked and then defend themselves using excessive force. One example of this would be if someone asked for your wallet and starting punching you and you responded by pulling a knife out, stabbed them, and then chased them down the street after they ran away.
this doesnt make sense to me.
"Hello, 911 emergency, what is your emergency?"
"someone is attacking ambulance crew on the corner, i dont see where they are but i can see them in a live video on the corner here"
"what?"
They have a pre-recorded video and then put the video feed of people just walking by and/or just looking. There really isn't anything going on. I'm not so sure that everyone would realize that this is what this is. If I hadn't read about this and I saw one of these I would be really confused. I would either think it was a video feed of something that previously happened and was showing people not doing anything or it was currently happening. How do the people know that it is them walking on the screen?
can't you just walk across the road and pretend to beat up the attackers?
I live in Amsterdam and I can tell you this thing is extremely trippy.
I think a friend of mine working at Bitmove in Amsterdam is responsible for the technical/software part of this project.
Glad to see his hard work pays off!
They should show this in the states except with the roles reversed, How about when the police are using a taser on an old lady or when they're beating the crap out of some teenage kid while he or she is handcuffed on the ground.