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McSweeney’s, purveyor of pretty books, magazines, and short-form web comedy, teamed up with the Stanford MRI Lab for a short film, featured in McSweeney’s newest Wholphin DVD quarterly, and it is appropriately themed for a certain pink-hued February day. Seven contestants face off in a “love competition,” in which they cram into an MRI machine and “love” as hard as they can for five minutes while being neurochemically examined. It is adorable. More info here, or you can watch the video below.

The Love Competition from Brent Hoff on Vimeo.

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