The Fire's browser, Amazon Silk, approaches the problem in a novel way. Silk shifts most of the processing duties to Amazon's cloud servers (a.k.a. Amazon Web Services, or AWS). Those servers provide many times the processing power of the Fire itself, so they can pull information from the ethersphere and store, or cache, the data from several sources at once. They also optimize full-resolution elements, like photos and video, for a smaller screen; a three-megabyte image becomes 50 kilobytes, a 1080p video becomes 480, and so on. AWS processes all the elements of the page, and the server then preassembles it for the Fire and sends it to the device as a single stream. Popsci.com should load in no more than a few milliseconds.