Nike’s recycled World Cup uniforms reveal the limits of ‘circular’ fashion

Will chemical recycling revolutionize the fashion industry, or is it just “an excuse to keep producing plastic clothes”?
MANCHESTER, ENGLAND - MAY 01: The national shirt of England on May 1, 2026 in Manchester, England. (Photo by Visionhaus/Getty Images)
The national shirt of England on May 1, 2026 in Manchester, England. Photo: Visionhaus/Getty Images

This story was originally published by Grist. Sign up for Grist’s weekly newsletter here.

In June, athletes from 16 countries will kick off the World Cup wearing other people’s used clothing.

Well, maybe. They’ll be sporting uniforms made from recycled fabric, potentially including a mix of scraps and old clothes. It’s the latest initiative from Nike, one of the world’s largest apparel companies, to incorporate more recycled material into the attire it makes. This time, the garment giant said it used “advanced chemical recycling” to produce its first elite performance apparel from 100 percent textile waste. 

Nike executives and some media coverage have implied that the outfits represent a turning point for sustainable fashion — that “circular” clothing, capable of being recycled over and over again, could soon reach everyday consumers.

The real picture, as you might expect, is a bit more complicated.

Nike has indeed signed deals with two chemical recycling companies, but no one is saying much about their technology or how scalable it is. Despite increasing investments from fashion brands, experts said not to expect to find sales racks lined with chemically recycled clothing anytime soon. 

“Yeah, it’s technically possible,” said Veena Singla, an environmental health researcher at the University of California, San Francisco. “But is it going to happen in reality?” She and others who study chemical recycling don’t think so — at least not in any way consumers might expect. The day when they can buy chemically recycled clothes, wear them, then return them for another trip through the cycle isn’t nigh. 

What seems more likely is the fashion industry expands its use of this recycling technique with industrial scrap fabric — and at nothing approaching the level needed to address projected increases in textile production.

Nike is right that the fashion industry has a sustainability problem. Apparel companies produce more than 100 billion articles of clothing every year. In the process they generate up to 10 percent of the world’s greenhouse gas emissions and an unfathomable amount of waste; the vast majority of textiles are eventually landfilled, incinerated, or sent to unofficial dump sites in poor countries. And all of this is made possible by fossil fuels, with nearly 70 percent of clothes made from oil-derived fabrics. The most common is polyester, a type of plastic also used in water bottles.

Rather than easing up on production, Nike and many of its competitors have pledged to boost the “circularity” of polyester — mostly through recycling.

The push to do so through chemical means is a response to the shortcomings of other strategies they’ve tried. Traditional mechanical recycling through shredding and grinding causes fibers to break down. The resulting fabric must be blended with 70 to 80 percent virgin material so anything made with it doesn’t pill and tear. 

The much more prevalent strategy involves turning discarded plastic bottles into new polyester. Patagonia pioneered this approach in the early ‘90s, and by the start of this decade virtually all recycled polyester was sourced from old bottles. Today, however, companies have increasingly faced lawsuits and regulatory scrutiny from those who would rather see bottles turned back into bottles.

Chemical recycling is supposed to be the next best thing. The term refers to using solvents to dissolve fibers into their base chemical units — building blocks that can be spun into new fabrics. On its face, this is a truly “circular” solution, because it doesn’t depend on bottles, and proponents say it can turn your used polyester shirts or running shorts into new ones over and over again, with no loss in fabric quality. 

That’s the vision now being promoted by fast-fashion brands like GapH&M, and Levi’s, many of which have signed multi-year agreements with a handful of chemical recycling startups. Last fall, Nike agreed to source “circular” polyester from two of them: the Swedish firm Syre and Loop Industries here in the U.S.

Research does bear out some of the hype. Technically, chemical recycling can produce virgin-quality polyester, and at least one method, called methanolysis, is capable of preserving that quality through repeated rounds of recycling. But there are significant constraints.

Diana Ferreira, a textile researcher at the University of Minho in Portugal, said textile-to-textile chemical recycling remains limited by the availability of suitable fabric to work with. “If we are dealing with clean, well-sorted, polyester-rich waste streams, chemical recycling can in principle produce material with properties comparable to virgin polyester,” she said. “However, if we are talking about post-consumer textile waste, the situation is much more complex.”

This article originally appeared in Grist at https://grist.org/culture/nikes-recycled-world-cup-uniforms-reveal-the-limits-of-circular-fashion/.

Grist is a nonprofit, independent media organization dedicated to telling stories of climate solutions and a just future. Learn more at Grist.org

 
products on a page that says best of what's new 2025

2025 PopSci Best of What’s New