Lakemaid Beer, a brewery in Stevens Point, Wis., used a hexarotor drone to carry beer to some ice fishermen. It's probably just an advertising gimmick, but, seriously, this should be a real, ongoing service. Niche delivery like this, from a central hub to remote clientele, is exactly the kind of delivery drones should do. **UPDATE: **The FAA has said "not yet" to the beer drone, and they've ordered Lakemaid to stop. According to Lakemaid president Jack Supple "They think it's a great idea, though they're telling me to stop." Ice lake beer delivery is still more of a future concept anyway. According to Supple the beer case as depicted in the video below isn't full, as the weight was just too heavy for the drone, and the delivery-by-coordinates is a fiction, too. A human pilot operated the drone, so beer delivery is both legally and technologically a thing of the future.