Dash buttons represent simple, necessary actions, like buying detergent. But it also allows an optional layer of one-press commands for automated tasks. A developer could make the button turn on a smart TV, launch Netflix, and dim the lights. Or, as Amazon suggests, it could be a check-in/check-out button for your AirBnB. Or send somebody a message to let them know you're home. Sure, those could be done by a trigger on a phone, but the core idea is to live in a digital world without needing digital interfaces. This is a different kind of augmented reality—it's living in a digital world without seeing it.