It’s been a weird year for everyone, including Amazon. Usually Prime Day, the retail giant’s 48-hour sale event that spans dozens of categories and tens of thousands of products, sits in the summer months. The timing makes sense, considering June and July are generally slow for retailers, who bank on big numbers for Memorial Day and Labor Day sales. Amazon, in essence, created a new shopping holiday to get through the lull.
The outbreak of the novel coronavirus known as COVID-19 changed just about everything in our world, causing, among other things, massive shifts in consumer spending habits and supply chains. Prime Day was postponed. Now, though, we have dates: Prime Day will go live at midnight Pacific Time on Oct. 13.
One major advantage afforded an October 13-14 Prime Day is that the sales are happening much closer to the holidays. It’s possible to grab gifts and decor at prices that may even beat Black Friday sales. In order to take advantage of all the Prime Day savings, you must be an Amazon Prime member (which also gives you access to Prime Video, Prime Music, and free Whole Foods delivery throughout the year).
Amazon will be unleashing the bulk of the deals in two weeks, but that doesn’t mean there’s nothing to see yet, especially for paid Prime subscribers. Below are some of the early savings on offer:
- By using the promo code DOTPRIME2PK, you can snag two third-generation Echo Dot smart speakers for just $39.98 (usually $39.99 per Dot speaker).
- Snag $20 off with the code DOT2PACK on Amazon’s new Echo Dot with Clock when you buy two
- Amazon’s Fire TV Recast is currently $129 (usually $229)
- If you spend $10 on a product from one of these US-based small businesses, you receive $10 to spend on Prime Day
- If you spend $10 at Amazon Books, you receive $10 to spend on Prime Day
- For students, a six-month free trial plus 50 percent off of a yearly membership is available
Other general noteworthy deals:
- Aicook Slow Masticating Juicer is now $70 (was $100)
- GALAX PRO 20V Cordless Drill Driver with Work Light is now $28 (was $35)
- NutriChef 13-Piece Nonstick Cookware is now $80 (was $90)
Billy Cadden is Popular Science’s commerce editor.