Sifry: An ordinary person can be politically active and influential in more ways. â€Friendingâ€ a candidate on MySpace or Facebook, for instance, can have as much meaning as sticking a bumper sticker on your car. But voters can go further. They can demand that their candidates come to their town using Eventful, an online events planner. Or they can take a video camera out and capture a candidate in some real-live human interaction that sheds more light on whether that candidate is fit to be president. That´s the kind of content that spreads, because it´s interesting. And it makes this a very different election.