![](https://www.popsci.com/wp-content/uploads/2019/03/18/G5DTFQ2NXPTUIIY6TSZXRVTWPI.jpg?quality=85&w=525)
![](https://www.popsci.com/wp-content/uploads/2019/03/18/G5DTFQ2NXPTUIIY6TSZXRVTWPI.jpg?quality=85&w=525)
What is the sexiest job of the 21st century? If you said “data scientist,” you’re probably an editor at Harvard Business Review and probably not anyone else. The HBR has named the emerging practice of sifting through data to find hidden, below-the-surface meaning and otherwise extrapolate underlying knowledge the “sexiest” job of the new century. But while we love Big Data here at PopSci (we dedicated a whole issue to last year), we’re going to have to argue semantics here. Data scientists are certainly in demand (you might even get away with calling it a “hot” profession), but unfortunately that’s not what “sexy” means. It’s an interesting piece, nonetheless. Read it here.