This week, however, streetwear company Supreme "dropped" its upcoming branded burner phone, and it felt a little like old times. On paper, the phone has stats that are one step up from something you'd get out of a claw machine at the arcade. The Verge suspects that it's a rebranded Zoey 2.4 phone, which means it has a 2.4-inch screen and 128 MB of storage built-in. But, like just about every Supreme product, the real appeal is in the hype. Anyone in the know who sees that logo will know that you managed to get your hands on a limited edition thing and now you're willing to put up with its insane limitations in the name of fashion and hype. It's like wearing really uncomfortable shoes. Sure, they make your feet bleed and they'll disintegrate if you step in a puddle, but they'll get you a lot of Instagram likes.