That "Active Display" mode automatically decides what your most important notification is, thanks to a hierarchy of notifications Google has compiled. There's a group of features called Motorola Assist that automatically adjust your settings when you're in a meeting (based on appointments in your Google calendar), when you're in a car (based on GPS location), or when you're sleeping. Google Now automatically does, well, everything. And now to use Google Now or Google's excellent voice command feature, you don't even have to unlock your phone. Just say "OK Google Now," a similar command to the "OK Glass" command that wakes up Google Glass. Then you can say "wake me up at 6a.m.," or "call Steve," or "did the Mets win last night?" (I saw the latter demonstrated; Google said "no, the Mets lost to the Marlins." It was pretty cool.) The whole point is to do less. Fewer button presses, fewer trips to the settings menu, fewer taps and swipes and clicks and holds and pinches.