What else did we learn from this Kickstarter experiment? For one, people are still willing to pay up for quality. Friends and contacts advised Wilson to keep it in the $35 range, but Wilson sold twice as many of the LunaTiks ($80)--which come with a nice, sturdy aluminum case--than the plastic TikToks ($40). And, interestingly, when he surveyed his backers 76% said they bought their Nanos because of how cool the wristband was, rather than the other way around. Food for thought for the inventors among us.