When researchers experiment with machine learning, it's often to create helpful tools for humans. Computers, by design, compliment our natural flaws: they don't get tired, or stressed out, and they especially don't exaggerate. Typically, they're all about the hard facts and numbers. But Norwegian developer Lars Eidnes took the opposite approach, creating a learning machine designed to trick humans by preying their curiosity and gullibility—much as some human writers do these days. Eidnes built a clickbait generator.