Still, a significant number of Americans are already willing to buy Chinese, according to market research conducted by AutoPacific in 2009. Of new car and light truck buyers in the USA, 16 percent of respondents said they'd be willing to consider a brand from China. "This is a very high number," Peterson points out, only 11 percent said they'd consider a brand from India. "And those people are younger, more affluent and more highly educated than the typical new car buyer. If a Chinese brand could attract these people it could cause a huge ripple effect among not only the Big Three, but also the Japanese manufacturers selling in the USA."