The fascinating study looked at 565,915 sports bets made by 776 online gamblers in Europe and the United States, and found that, all things being equal, you're likely to win or lose 48 percent of the time (draws presumably account for the remaining 4 percent). After a single winning bid, the chance of winning a second goes up ever so slightly to 49 percent. But here's where things get interesting. After the second win, the chance of winning a third time increases to 57 percent. After that: 67 percent. Following a four-bet winning streak, the chances of scoring a fifth haul increase to 72 percent. The probability of a sixth win is then 75 percent, and finally, after six wins, bettors had a 76 percent chance of notching lucky No. 7.