Twentieth Century Fox and Apple are set to announce a new online movie distribution deal, according to the Financial Times. While Apple has reportedly been trying to land such a deal for a while now, most studios have resisted the plan to offer their films as digital rentals.
At this point, Apple does sell movies through its iTunes Store, but reports suggest that sales haven’t been growing as briskly as expected. This new deal with Fox could give customers another, less expensive option for watching flicks. Fox has also agreed to use Apple’s digital rights management technology in future DVDs, which would let buyers copy the movies to their Apple devices.—Gregory Mone