From there, Barber and Changizi embarked on a two-year odyssey to find a manufacturer to make the eyewear that would enable them to sell commercially. Through 2AI Labs, they were able push their discoveries into mainstream applications without having to rely on grants; any funding they earn from their inventions is reinvested. They also forewent some of the traditional development steps. “We bootstrapped the bench testing and we didn’t do any market research,” Barber says.
Plenty of cold calling to potential manufacturers ensued. “As scientists talking to manufacturers, it seemed like we were speaking a different language,” Barber says. Not to mention looking strange as they walked around wearing the purple and green-tinted glasses at trade shows. Changizi says they finally got lucky last year and found a few manufacturers able to produce the specialized specs. All are available on Amazon for just under $300.
Changizi and Barber aren’t done yet. In addition to overseeing sales reps who are trying to get the glasses into the hands of more buyers, the two are in talks with companies such as Oakley and Ray-Ban to put the technology into sunglasses. Imagine, says Changizi, if you could more easily see if you are getting a sunburn at the beach despite the glare. They’re testing a mirrored O2Amp lens specially for poker players (think: all the better to see the flush of a bluffer). Changizi says they are also working with cosmetics companies to embed the technology in creams that would enhance the skin’s vasculature. Move over Hope in a Jar. Barber says it's not clear how profitable any of this will be yet: "We just want the technology to be used."
Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.