The machine comes from a company called StyleShoots. And as the name suggests, it is used to photograph clothes for the fashion industry. When e-commerce ballooned, there was a need for clear photos of garments with no background imagery to post on companies' websites. Editing out backgrounds caused inefficiency, so in came StyleShoots. The machine is basically a giant a glass table with a cage of lights and a beam overtop that houses the camera. A Mac Mini provides the power, and a 5D Canon camera, complete with an L lens and motorized zoom, works the imaging. This hardware all communicates with an iPad, which acts almost like a remote control, and guides the user through the photographing process.