In fourth grade science class, we learned that sodium chloride always, always forms simple cube-shaped crystals. That was before a gang of mad potato chip scientists got their hands on it.
In response to the Food and Drug Administration's imminent consideration of regulating the amount of sodium food manufacturers can include in consumer goods, Pepsico, whose Frito-Lay division makes Lay's potato chips, is redesigning the good old salt molecule to make it healthier.

The redesigned salt crystal, with more surface area, should dissolve completely on the tongue, thus theoretically allowing each chip to taste just as salty with only 20 percent as much salt.
"There was an opportunity for our scientists," Pepsico's chief scientific officer Mehmood Khan said. "If we could figure out a way of getting the salt crystals to dissolve faster, then we could decrease the amount of salt we put on a snack with no compromise on taste."
Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.


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I like to salt my toes.
Being the addicted salt fiend that I am, I welcome the change of a different shaped salt crystal. Now I can keep the taste but not ingest 600% more salt than I know dam well that I should not have.
oh, you mean 'Walkers'. ;D
Ummmmm No need to reinvent the wheel here. Just use sea salt for a healthier alternative to regular table salt. Sea salt is water soluble and will pass right through your system.
Mother nature has already solved the problem for healthier salt.
Next!
After eating a very simple, almost quasi raw-foods diet, for around a month, I was surprised how sickeningly sweet and salty pre-made "normal" foods were. Funny this article came up, I recently had potato chips for the first time in over a year. I felt tapped out and sick on salt after a small handful.
Come to think of it, No Salt! does not taste like salt at all.
"Ummmmm No need to reinvent the wheel here. Just use sea salt for a healthier alternative to regular table salt. Sea salt is water soluble and will pass right through your system.
Mother nature has already solved the problem for healthier salt.
Next!"
Yeah, there's this thing called chemistry. Salt is going to be the same whether you get it from the sea or by a chemical process. Sea salt is no different than regular table salt. And it does not just pass right through your GI tract. It will be absorbed.
"Ummmmm No need to reinvent the wheel here. Just use sea salt for a healthier alternative to regular table salt. Sea salt is water soluble and will pass right through your system.
Mother nature has already solved the problem for healthier salt.
Next!"
AHAHAHAHAHA.
Oh wait, you were serious?
"Sea salt is water soluble and will pass right through your system."
This salt is also water soluble, as is regular table salt.
Try Lays new Ice- 9 chips! Way less salt...
This is great. I hope that they will make their "new salt" available to the whole industry instead of patenting the process and trying to be the only ones who can use it. This could be a great way to reduce sodium content in all foods without changing the flavor.
Table salt and sea salt are both Sodium Chloride, the key difference is table salt manufacturers add iodine, a necessary nutrient that many parts of the world lack in their soil, so plants don't get it, thereby their food doesn't get it (including the great lakes region).
Sea salt also contains insignificant amounts of trace minerals adding color, taste and texture. Don't be fooled into thinking it's healthier, but it may taste better.
It's making me hungry, lol.
Why couldn't you get a similar effect just by grinding the salt till it's more fine and thus has more surface area?
25th Scientist, you're a very poor scientist indeed.
"Sea salt is water soluble and will pass right through your system."
Just goes to show ya that some of the worlds greatest problems can be solved by your everyday popsci reader in the comment section of an article. High Blood Pressure is now a thing of the past! Wooooooo!
"High Blood Pressure is now a thing of the past!Woooo"
Joe, has there been research concerning the affects of sea salt vs table salt on the human body that maybe you can share? Because they are not the same except the sodium part.
they dont use "rock" salt on chips, so im still confused why the salt cant just be ground down to increase surface area
Seems like someone at the FDA didn't pay attention in their middle school biology class. hahahaha
25th Scientist, go suck on some all-natural hemlock.
There's some junk in sea salt that is not sodium or chloride(mostly sulfate), this just means you need to use more sea salt to achieve the same salty taste. There is no reason whatsoever to believe this translates into any kind of health benefit.
Honey is another one that's particularly annoying. In all important respects it is high-fructose corn syrup with a slight yellow discolouration.
I like salt. I don't care if it's bad for me. Here's the only important thing that wasn't in the story....Using less salt to flavor the chips, the company says it can save "x" dollars per year.
Less salt is better. But, the chips still contain a tremendous amount of fat and few nutrients. Worse yet, people love them and eat far too many.
same with geebob and freddy, isn't it simpler to grind the salt into finer particle to increase the surface area ? and, what if the chip is dipped in salt solution before the frying process ?
"Joe, has there been research concerning the affects of sea salt vs table salt on the human body that maybe you can share? Because they are not the same except the sodium part."
Lardluvaduck, bye, salt IS NaCl. The 'Na' part IS sodium. Table or sea salt. Same. No difference.
You just rang the Duh-bell!
waderx
I guess the shape of the new crystal is propietary??
This type of salt could be the answer to salting fish and irish potatoes.
Maybe they should market it.