The Opt Out

In the eyes of corporations and governments, your personal information is worth a hell of a lot. If they know where you’re going, what you’re doing, and who you’re with, they can build a surprisingly detailed profile of your life—and force-feeding you tailored ads is perhaps the most harmless outcome. The Opt-Out is a column we hope will help remind you that you are more than a data point and that even though it seems like there’s nothing you can do against tech-related tracking, you can (and should) fight back.