A brief history lesson for those of you unacquainted with that era: in October 1950, following years of squabbling between various corporations, the FCC finally authorized CBS' system of color broadcasts as the national standard. Despite their successful campaign, CBS ran into a number of problems once they actually starting implementing their technology. Firstly, 10.5 million black and white TV sets had been purchased nationwide, and none of them could receive color programs. Since viewership was limited, advertisers were hesitant to sponsor programs that practically no one would see. The venture was doomed.