The Serotta factory is an industrial building behind a former farmhouse. You can bike onto country roads right from the front door, and about half of Serotta's employees do exactly that. (Quittin' time used to be 2 p.m. so that everybody had time to ride, but business is too good for that today.) Two computer-controlled machines mill complex parts from blocks of steel and titanium. Once you're in the shop itself, though, all that high-tech stuff is
forgotten. Classic 1950s lathes, drill presses, grinders, brazing and welding torches, jigs--and the craftspeople who operate them--do all the handwork.